The Challenge of Improving Morale and Engagement in an Accounting Firm

In 2014, APMG's leadership faced a problem - accounting was boring. They wanted to improve morale and engagement among their 30,000 employees, but standard perks and pay increases weren't enough. They realized that auditing, in particular, can be a thankless job. Employees spent most of their day staring at documents and spreadsheets. They needed a new approach to boost morale.