E92: A Sports Business Masterclass w/ Peter Moore (Former CEO at Liverpool FC)
The World Football Summit Podcast
Balancing Local and Global Fan Bases in Football Clubs
Successful football clubs must harmonize their local and global fan bases. The essence lies in maintaining a strong local identity while leveraging international popularity to drive engagement and revenue. This duality presents challenges: local fans must not feel alienated by the influx of global supporters, and international fans should feel a sense of belonging rather than exclusion. A club's global reach enhances its status; however, only a few, like Liverpool, achieve true international recognition where fans worldwide can easily connect with its players or history. Thus, balancing local passion with global engagement is crucial for thriving in the competitive football landscape.
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