AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
Building Refine Labs - An Operational Perspective | Megan Bowen on the RevOps FM Podcast
Stacking Growth | The B2B Go-to-Market Podcast
Finding the Right Fit: Pricing and Sales Process in Marketing
The focus in pricing was on being hired for the impact rather than the hours spent, leading to the adoption of flat pricing with some tiered options. Custom pricing is offered based on the client's ad budget. To ensure profitability and avoid over-delivering, a crucial focus was placed on intentional service design and a clear sales process. This involved effective communication of expectations, detailed scopes of work for issue resolution, and alignment in the sales process to avoid confusion. The sales approach involves evaluating partnership fit rather than convincing clients to hire, even discussing potential drawbacks to ensure sustainability and alignment with the client's business model and financial goals.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode