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The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr
The Heart of Healthcare
Focusing on Real People in Healthcare
Healthcare storytelling should center on real patient experiences rather than buzzwords like 'empower and engage'. The goal of healthcare is to treat people and improve their lives, so industry language should reflect this humane approach and focus on making individuals feel better. The power of storytelling lies in sharing patient and counselor experiences, emphasizing the impact of healthcare interventions in helping individuals overcome challenges and improve their well-being.
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