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Linda Boff, Global CMO at GE: Servant of Purpose
Building Better CMOs and Marketing Leaders
Importance of Cross-Functional Collaboration in Marketing
Effective marketing requires bridging conversations across different departments like the C-suite, finance, legal, and HR, not just within the marketing team. Siloing marketing functions can distance them from core business strategies and create a perception of detachment or lack of involvement in critical business matters. Marketers need to be willing to 'get their hands dirty' and collaborate closely with various teams to contribute meaningfully to business growth.
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