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How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)
Marketing Against The Grain
Identifying and investing in strategic priorities
Identifying the top three strategic priorities means as a leader, you will spend more time and invest more money to solve those problems. These priorities are likely the most important things for the company, and you will spend the most time working with people outside of marketing on them. Calling out these priorities helps in understanding how to invest to make them come true, moving from strategy to budget.
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