
Disruptive Innovation in the Era of Big Tech
HBR On Strategy
Shifting from Disruptive Technology to Disruptive Positioning
The shift in language from focusing on disruptive technology to disruptive positioning signifies the importance of creating a new business model with a clear value proposition, profit formula, capabilities, and priorities. It emphasizes that technology can be directed towards sustaining or disrupting, highlighting the significance of the model being introduced to compete with established players. To avoid disruption, businesses must thoroughly evaluate their corporate portfolios, eliminate outdated projects, and ensure that resources are allocated effectively.
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