The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI | cover image

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

NOTE

How to Grab Attention and Influence People

Funk is similar to FOMO, but more focused on a fear of not knowing./nTitles that create curiosity gaps can grab attention and generate interest./nStep two of ABC123 framework involves highlighting a big change or idea./nCreating a dichotomy and emphasizing a shifting landscape can motivate customers to make a change.

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