When starting out, offer services for free or at a discount in exchange for feedback and testimonies, which can be leveraged later. Ensure that referrals, testimonies, and future purchases are contingent on delivering a good job. Starting free helps to gain experience, create momentum, and understand the real challenges before monetizing. The strategy is to create flow, monetize flow, and then add friction in the system.
"In the beginning, you just want to get flow through the system." In this episode, Alex (@AlexHormozi) shares marketing lessons learned from 13 years scaling and selling businesses. Tactics are relevant for everyone from those just getting started to seasoned marketers looking to optimize their funnel just a little more.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
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