
The Dichotomy of the Expert Salesperson
2Bobs—with David C. Baker and Blair Enns
Finding the Balance Between Presentation and Presence
The speaker highlights the importance of being present instead of just presenting during client interactions. They suggest handing the clicker to the client when going into presentation mode to keep them engaged. Additionally, the speaker emphasizes the balance between using frameworks and winging it in sales, advocating for a middle ground where professionals have frameworks but also the freedom to improvise.
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