Parachute Home: Ariel Kaye
How I Built This with Guy Raz
The Challenge of Expanding into Furniture
The initial idea was to expand into furniture to be in every room of the home and capitalize on the revenue opportunities. However, the logistics proved to be more complicated than expected, and the company was unprepared for the difficulty in getting products to customers. As a result, the focus on furniture profitability has been slowed down, with plans to relaunch the category in the future with more information and a better supply chain.
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