
E43: Nir Eyal - How to Become Indistractable
The Diary Of A CEO with Steven Bartlett
Time Management is Pain Management
All human behavior is driven by a desire to escape discomfort, making time management essentially a form of pain management. Procrastination, delaying tasks, and getting distracted occur because the brain seeks relief from psychological discomfort through distractions. When feeling lonely, uncertain, or bored, people turn to distractions like social media, search engines, and news to escape discomfort. To break this pattern, individuals should train their brains to seek relief through focused actions, moving from distraction to traction in managing discomfort effectively.
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