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The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins
Newsletter Operator
Value Proposition in Pricing Strategy
The speaker suggests that a CVC rate of $2-$4 would be favorable, but notes some platforms offering rates as low as 30 cents. They mention a surprising sub $1 CVC rate observed with a publisher. Emphasizing a flat fee model rather than revealing CVC calculations to advertisers, the speaker focuses on bundling multiple services to clients at a set price, such as offering four sends for $6,000.
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