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066: Wes Kao - Creating High-Dollar Online Courses That Sell
Nathan Barry Archive
Customizing Course Formats for Business Success
Court-based courses can be tailored to suit different business needs and preferences. Some creators, like Pomp, leverage their existing audience to offer courses with various start dates and support from a team to cater to a larger number of participants. Others prefer a more streamlined approach, opting for fewer cohorts per year but with a higher number of students. The revenue generated is not solely dependent on the number of cohorts run. A 'course mechanic's canvas' outlines 12 levers for creators to consider, including assets like a large audience, strong network, former clients, and paying customers.
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