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How To Get Your Initial Customers

Founder's Journal

Marketing Strategies for Launching a Kickstarter Campaign

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  • Paid ads, organic social, and events are the three things the speaker recommends for marketing a business in its early days.
  • Kickstarter is a good platform for launching a physical product due to its big gaming community and the ability to drive pre-orders.
  • Running Facebook ads as part of a Kickstarter campaign can help generate payment from customers to fund production and delivery of the product.

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