Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...
Imperfect Action
Creating Urgency in Evergreen Offers
To create urgency in evergreen offers, where products or services are always available, a deadline strategy like removing a bonus for late sign-ups can be effective. This forces potential buyers to make a decision sooner rather than later, especially when facing a common hesitation with commitments involving time and money. The challenge with evergreen offers lies in motivating immediate action from customers, who often postpone purchases believing they'll have more resources in the future. An authentic deadline is crucial in evergreen strategies, unlike live launches with fixed timeframes. Utilizing tools like deadline funnels helps maintain a sense of urgency and drive action in the evergreen model.
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