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S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More
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**Direct mail ideas for Jaspr **
Direct mail proves to be particularly effective in Q4, especially when CPM remains stable or decreases. Focus on retargeting high lifetime value customers, particularly those with previous subscriptions or purchases, by providing them with attractive offers through direct mail. Engage past customers, especially those who have bought within the last 30 to 180 days, encouraging them to return with timely narratives like stocking up for the holidays. Explore prospecting through direct mail using tested platforms like PostPilot's AI, which has shown promising results compared to other services. Utilize co-marketing efforts in direct mail to share postage costs with other brands, making it more cost-effective. Additionally, sending handwritten postcards after a purchase above a specific average order value can enhance customer experience and loyalty. Continuous testing and sharing of successful direct mail strategies can yield valuable insights for improvement and innovation.
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