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I tested 5 MORE marketing principles to see if they really worked
Nudge
Using Information Gaps in Marketing
'Information gap' is a term coined by a neuroeconomist named George Lowenstein/nPeople take action to close the gap between what they know and what they want to know/nA great way to get people to take action is to point out that there's something they don't know but would like to know/nHighlighting information gaps can be used in marketing to encourage action/nAttracting attention to information gaps is particularly useful when selling uninspiring products
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