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Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13
The Espresso Hour
Helping People Make Decisions in Email Marketing
Emails should focus on helping people make a decision by providing them with all the necessary information and support/nMany people avoid making decisions because it leaves them open to potentially being wrong/nShowing people the opportunity cost of not taking action is an effective way to encourage decision-making/nShip30 has had a significant positive impact on many people's lives, as evidenced by testimonials/nVerifiable proof of the life-changing benefits of a product or service can be used to guide email marketing campaigns
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