Sean Ellis led growth at Dropbox—& invented growth hacking. Here's his step-by-step growth guide. | Sean Ellis, creator of the PMF test & best-selling author of Hacking Growth.
A Product Market Fit Show | Startup Podcast for Founders
Rethinking Activation and Speed to Value in Gaming
Prioritizing activation and speed to value is critical in gaming, as traditional methods often delay the enjoyable gameplay experience. By reimagining the user journey, one can start with an engaging gameplay experience rather than lengthy preparatory steps. This approach leads to the creation of innovative affiliate programs, inspired by successful models like Amazon's, which effectively integrate game experiences into advertisements. Implementing games within banner ads, or leveraging embeddable formats before their widespread adoption, can drive significant user engagement. This tactic not only yields higher conversion rates but also reduces costs, ultimately enhancing the overall experience for users while maintaining profitability. Identifying key moments of value and restructuring the user experience to present that value early can drastically improve performance and user satisfaction in the gaming industry.
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