SPI 817: Is Anyone Getting Your Emails? with MV Braverman
The Smart Passive Income Online Business and Blogging Podcast
Building and maintaining email relationships
To ensure emails consistently land in the desired section of a recipient's inbox, prioritize the human aspect of email communication. Avoid overwhelming subscribers with poor-quality emails akin to aggressive sales tactics; instead, focus on cultivating a gradual, trust-based relationship. Conduct deliverability audits that assess not only the technical structure but also the content quality, ensuring emails are readable on various devices and formats. Encourage subscriber interaction by avoiding 'no reply' addresses and fostering a two-way communication flow. Regularly reassess the onboarding experience of subscribers and strive for relevance and value in each email. Maintaining an empathetic perspective by subscribing to your own list allows for a better understanding of subscriber experience and expectations, reinforcing the importance of nurturing these relationships over time.
