45sec snip

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The Future Of Search in 2023 & Beyond (Hint: it’s not Google)

Marketing Against The Grain

NOTE

**AI will change web search and discovery **

The use of AI and modern technology can improve answers without creating a filter bubble. While search is important, discovery is just as crucial. Previously, Google was primarily for search while social apps like Facebook and TikTok were used for discovery. However, with AI advancements, these aspects are merging. The future implications are still uncertain. For marketers, the way they grow their companies or brands through search will undergo significant changes in the next five years.

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