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9 Things Top Sales People Do Differently | Ep 730
The Game w/ Alex Hormozi
Be a Consultant, Not a Salesman
Addressing customer concerns by proving recommendations are contextual can transition a salesman into a consultant, focusing on helping rather than closing the sale. The best salespeople listen more than they talk and do not come off as salespeople but as helpful advisors. The reputation of salespeople suffers because of bad experiences, yet people unknowingly interact with sales tactics daily without feeling pressured to buy.
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