Exploring Pricing Strategies and Avoiding Underselling in Business

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Stepping outside the comfort zone can lead to increased profits by testing higher prices. Underselling with cheap prices can be damaging as offering a 5% discount requires selling 14% more to maintain profits. Increasing prices by 5% can allow for 14% fewer clients while maintaining the same profit margin, showcasing the impact of pricing strategies on business profitability.

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Robin is a Husband, Daddy, Cyclist and Surfer. During his spare time he helps coaches, consultants and freelancers to be fearless and confidently charge more!

Top 3 Value Bombs

1. You do not always have to follow the crowd. Most of the time, it is better to go the other way around.

2. You can charge as much as you want, as long as you are confident that your skills will guarantee your clients' best results.

3. Be fearless about your pricing. If you face challenges in understanding your worth, then speak to a coach about how you can find creative ways to charge more for products.

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