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4 (Sell): Everything you need to crush cold emails (Kyle Coleman, VP Revenue @ Clari)
30 Minutes to President's Club | No-Nonsense Sales
Effective Sales Prospecting Strategy
Tailoring emails and research time varies based on prospect value. Important prospects for high-value deals require extra effort. Sales or team leaders should guide on the number of prospects actively engaged, typically around 800-1000, with 15-20% getting more attention. The rest can be automated. New salespeople should be given intentional ramp time to align with prospecting targets.
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