30 Minutes to President's Club | No-Nonsense Sales

4 (Sell): Everything you need to crush cold emails (Kyle Coleman, VP Revenue @ Clari)

May 20, 2020

Join Kyle Coleman, VP of Revenue Growth & Enablement at Clari and a sales expert with a massive LinkedIn following, as he shares his secrets for effective cold emailing. He emphasizes the 5x5x5 approach—quick research, insightful messaging, and brevity. Kyle discusses crafting compelling subject lines, using voicemails strategically, and the importance of personalization. Listeners will learn about engaging audiences and managing sales pipelines efficiently, all while mastering the art of concise communication to elevate their outreach game.

27:27

Creator website

Episode guests

Kyle Coleman

Highlights

AI Chapters

Episode notes

Tips for Better Sales Outreach

01:51

How to Address Formal Emails to Customers

01:30

How to Stop Prospecting and Start Building Leads

01:18

Intro

2min

Mastering Cold Outreach Techniques

7min

Mastering Cold Email Strategies

13min

Strategic Prospecting and Quality Outreach in Sales

3min

Engaging with the Audience and Sales Pipeline Management Strategies

2min

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Four Actionable Takeaways:

5x5x5: 5 minutes of research. Find 5 insights on the person/account. Write your message in 5 minutes.
Use whitespace in your emails and have 1 idea per line. Make the structure and the tone conversational
Keep your emails short. If you have to scroll more than once or if an email is over 125 words, fix it.
Have your voicemails reference your emails and vice-versa. It boosts your reply rates.

Kyle Coleman’s Path to President’s Club

VP, Revenue Growth & Enablement @ Clari
Sr Director, Sales Development & Optimization @ Looker
A massive LinkedIn following with killer content

RESOURCES DISCUSSED

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