30 Minutes to President's Club | No-Nonsense Sales 4 (Sell): Everything you need to crush cold emails (Kyle Coleman, VP Revenue @ Clari)
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May 20, 2020 
Join Kyle Coleman, VP of Revenue Growth & Enablement at Clari and a sales expert with a massive LinkedIn following, as he shares his secrets for effective cold emailing. He emphasizes the 5x5x5 approach—quick research, insightful messaging, and brevity. Kyle discusses crafting compelling subject lines, using voicemails strategically, and the importance of personalization. Listeners will learn about engaging audiences and managing sales pipelines efficiently, all while mastering the art of concise communication to elevate their outreach game.
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5x5x5 Personalization
- Build your personalization muscle with the 5x5x5 rule: 5 minutes of research, 5 insights, and 5 minutes of writing.
- This method helps scale personalization by frontloading research for a series of outreaches.
Mirroring Objections
- Get comfortable mirroring prospects' objections by repeating their last few words.
- This encourages them to elaborate and provide valuable information.
Time Management
- Schedule everything to maximize productivity and avoid wasting your most precious asset: time.
- Use the Eisenhower matrix to prioritize tasks by urgency and importance.