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[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Importance of Tracking Metrics in Funnel Analysis
The speaker emphasizes the importance of having tracking in order to identify metrics./nIn an ideal world, one should know how many people go through each step of the funnel and whether or not there's a huge drop off in one particular stage./nIdentifying the most expensive drop off point is crucial, and it may not necessarily be the place with the highest drop off in double percentage./nTesting for retention requires cohorts of users coming to your website or service on a weekly basis.
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