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#162: George Blackman – How to script your videos like Ali Abdaal and Ed from Film Booth.
Creator Science – Learn from today's top content creators
Optimizing Call to Actions for Higher Click-Through Rates
The speaker shares a new approach to call to actions at the end of videos, which has resulted in significantly higher click-through rates. The approach involves: 1. Including a link back to something discussed in the video to create a seamless transition to the next point. 2. Opening curiosity gaps based on something already discussed in the video, enticing viewers to want to learn more. The speaker emphasizes the need to create the impression that there's more to learn, without spending excessive time thanking the viewer, to effectively drive engagement.
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