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#162: George Blackman – How to script your videos like Ali Abdaal and Ed from Film Booth.

Aug 29, 2023

33:36

Snipd AI

George Blackman, a YouTube scriptwriter hired by Ali Abdaal, Mike Shake, and Ed from Film Booth, talks about the importance of scripting in video-making. He discusses the 4-hat writing process, how to start a video, the biggest writing mistake YouTubers make, and crafting the perfect Call to Action. He also shares tips for finding and hiring a scriptwriter.

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Podcast summary created with Snipd AI

Quick takeaways

Scripting is crucial in video-making, providing mini payoffs throughout the video to enhance viewer retention and overall impact.

An effective call-to-action at the end of a video, including a link back to relevant topics, curiosity gaps, and a clear promise, can boost viewer engagement.

Deep dives

AI-powered tools for increased productivity

The latest research shows that employees using AI-powered tools like HubSpot CRM are cutting their time spent on manual tasks in half, from 5 to 2.5 hours per day. Utilizing tools such as ChatSpot and Content Assistant, integrated into HubSpot CRM, enables users to streamline business processes, from research and strategy to content creation and optimization.

How to craft an angle / frame for a video

01:24

Structuring, Connecting, and Goal-Oriented Writing

01:21

Optimizing Call to Actions for Higher Click-Through Rates

01:22

Introduction

2min

The Importance of Scripting and Framing Ideas for Engaging Videos

4min

The Importance of Signposting in Videos

7min

Scripting Videos and Structuring for Engagement

8min

Engaging the Audience and Presuming Intelligence

4min

The Importance of Hiring a Scriptwriter for YouTube Channels

8min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

George Blackman is a YouTube scriptwriter who’s been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them.

Scripting is one of THE most important parts of the video-making process that you may be overlooking – and George says it can make or break your video.

So in this episode, you’ll learn