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Julius Caesar: How to influence an empire
Nudge
Costly Signaling
Costly signaling is a strategy where one deliberately undertakes actions that come with a high cost to communicate one's worth, status, or intentions. In an example from Caesar's early career, he increased the ransom demanded by pirates from 20 to 50 talents of silver to enhance his perceived value. Caesar understood the power of expensive gestures in shaping perceptions and boosting influence. By consistently employing this tactic, like hosting extravagant parties and festivals, Caesar effectively elevated his reputation and popularity.
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