How I Built This with Guy Raz cover image

Spanx: Sara Blakely

How I Built This with Guy Raz

NOTE

From Idea to Market without Background

The speaker started their business by researching extensively at a library to ensure their idea was unique, then used a government website to search for patents. To gauge market demand, they consulted a salesperson at a nearby store and received confirmation that customers were interested in the product. Despite lacking experience in sewing, design, or business, the speaker proceeded to develop the product without industry connections or formal education in the field.

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