How Fresh Start Dates Encourage and Change Behavior

Fresh start dates have a powerful impact on behavior. When a reminder to start pursuing a personal goal of revising was labeled as the first day of spring, three times as many people signed up. Similarly, inviting people to start saving on a fresh start date resulted in a 20 to 30% increase in savings. The same principle applies to movie trailers, which should reference a specific season or holiday for better impact.