617: Scaling to a 7-Figure Sale: Affiliate Marketing Beyond SEO
The Side Hustle Show
Focus on Intent to Drive Sales
Targeting high buyer intent is crucial for profitability, especially in niche markets like women's running shoes. Start by focusing on specific products that are likely to convert before attempting to expand your offerings. Understand the implications of affiliate cookies, as they require upfront payment for clicks and may lead to delayed conversions. When choosing advertising platforms, Google Ads tends to offer higher intent due to users actively searching for solutions, while social media platforms like Facebook, though challenging for creative development, primarily attract users looking for entertainment, making it harder to convert them into buyers.
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