3min snip

Lenny's Podcast: Product | Growth | Career cover image

How to speak more confidently and persuasively | Matt Abrahams (professor, podcast host, author, speaker)

Lenny's Podcast: Product | Growth | Career

ADVICE

Communication Structures and Memorization

✨Key takeaways:

  • Use communication structures like PREP (Point, Reason, Example, Point), 'What? So What? Now What?', and Problem-Solution-Benefit.
  • Remember these structures by using catchy names and applying them consistently.
  • Practice interrogating material to improve retention and structure usage. Analyze others' communication to identify structures.

Use structures like PREP (make your point, provide a reason, give an example, and restate the point) or "What? So What? Now What?" (describe the topic, explain its relevance, and outline next steps) to enhance communication. Example: When describing a product feature, explain what the feature is, why it's important, and what actions are being taken. To remember structures easily give a catchy name. Example: "What? So What? Now What?". Practice using these structures by reflecting on podcasts or readings. Ask yourself "What was it about? Why is it important to me? What can I do with this information?". Analyzing other people's communication and identifying their structures aids in learning and improving.

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