The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Three Core Lessons Scaling Freshworks to a $5.2BN Market Cap | Biggest Product and Pricing Lessons from Scaling to $597M in ARR | How India Can Compete Globally in Tech and AI with Girish Mathrubootham, Co-Founder @ Freshworks

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Starting with a Minimum Desirable Product

The speaker initially released an alpha version of the product with a basic functionality at a very low price point, ensuring that the servers could handle gradual increases in users. By starting with a minimum desirable product priced at $9-$29 per month, the speaker attracted small businesses and educational institutes as early customers. The strategy of starting low and gradually adding features to cater to higher price points proved successful, allowing for growth and expansion into enterprise versions.

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