57sec snip

Advisor Marketing Made Simple cover image

Advice Line: How to Turn Podcast Listeners Into Clients (Erik Baskin)

Advisor Marketing Made Simple

NOTE

Seek the Growth Mindset Within Your Niche

Identifying a target audience through both demographic and psychographic lenses enhances client relations and prospecting. Focusing on military veterans can create a common ground for connection, particularly for those who share a background like attending the Air Force Academy. This affinity generates warmer interactions. Additionally, distinguishing between individuals with a growth mindset versus those who are complacent can guide the approach in fostering relationships aimed at real estate acquisition and entrepreneurship. Emphasizing this growth orientation paired with military affiliation can lead to more productive and engaging professional engagements.

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