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#160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You’re Not)
Business Made Simple Podcast
**Teach for free for, charge for organization and the right order **
The key insight is that in content marketing, information is freely shared in small, random bits. People are willing to pay for organizing this information in the right order and for its practical application. Customers value the structured delivery of information and its relevance to their specific needs in business or life.
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