LinkedIn Social Strategy for Go to Market Audience

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A successful approach to targeting a go-to-market audience heavily relies on a robust LinkedIn social strategy, as evidenced by significant increases in web traffic and pipeline generation. With LinkedIn surpassing a billion users, it remains an underutilized platform, with only 57% engaging in content creation. Those actively creating content differentiate themselves in a crowded feed, akin to early adopters in technology trends. It is crucial to recognize that the opportunity to leverage LinkedIn for visibility and engagement is not lost; rather, the ideal time to start is now. Consistency and transparency in sharing experiences can lead to transformative results.

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn.

So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?

Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience.

Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn.

If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep!

00:00:03 - Building Authority on LinkedIn with Mark Young

00:02:24 - The Power of LinkedIn for B2B Companies

00:12:39 - How to Succeed on LinkedIn

00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content

00:17:11 - Authentic Writing Tips for LinkedIn

00:21:42 - Optimizing Your LinkedIn Profile Picture

00:28:37 - The Power of a Good Hook in Content Marketing

00:36:49 - Mastering Engagement on LinkedIn: Key Strategies

00:42:32 - The Power of Images in Marketing

00:45:11 - How to Grow Your LinkedIn Network

00:45:46 - The Power of LinkedIn for Career Transformation

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