No-Code MMM with Gabriele Franco
Measure Up
How Multi-Touch Attribution Can Help Improve Marketing Results
Attribution is important because it helps us understand how different pieces of content (e.g. a video, article, etc.) are contributing to a brand's overall success./nAttribution can be done through multitouch attribution (e.g. holding on to the tail of an elephant to understand it is a rope) or through randomized controlled trials (e.g. measuring the impact of a channel on revenue).
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