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Choose Channels Wisely for Maximum Impact
Selecting the right communication channels, such as Discord, Slack, newsletters, or in-person meetups, is crucial based on your business objectives and current stage. Businesses must integrate these channels into a cohesive media strategy rather than viewing them in isolation. Understanding your target customer is essential; knowing their preferences, habits, and behaviors allows for more effective engagement. Media is often driven by perception and hype, where coverage in prominent outlets like The New York Times or TechCrunch can yield greater visibility and impact than lesser-known platforms. Prioritize exposure that aligns with your goals and resonates with your audience.