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Make It Happen Mondays - B2B Sales Talk with John Barrows
The Importance of Slowing Down
"There comes a level of maturity, I think, of slowing down," he says. "I mean, now at 44 years old, I'm still fucking go hard, right? But at the end of the day, conversations are a lot more paced than they used to be." He breaks his cold call down into four different parts: opener, value proper, objections and going in for the kid.
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