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#160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You’re Not)
Why That Worked – Presented by StoryBrand.ai
The Value of Information Organization and Application in Content Marketing
Content marketing strategy involves offering information for free in small, random chunks, and people pay for organizing this information in the right order and its application. People do not pay for information itself, as information is free. The focus is on teaching in a sequential manner and providing practical application tailored to individual needs. Gary Vaynerchuk and Alex prioritize providing useful content, emphasizing the importance of organizing and applying information for their audience.
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