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198. Enlightenment and the Righteous Mind | Steven Pinker and Jonathan Haidt

The Jordan B. Peterson Podcast

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The impact of like and retweet buttons on social media engagement

The addition of the like button by Facebook and the retweet button by Twitter in 2009 marked a significant shift in social media dynamics. Before these buttons, social media was not polarizing, with individuals sharing information about themselves without much polarization. The introduction of these buttons led to both platforms collecting vast amounts of engagement data, enabling them to algorithmically curate feeds. This increase in engagement led to a surge in adolescents' daily platform usage, shaping their social interactions. This phenomenon created a powerful positive feedback loop, akin to a behavior conditioning mechanism, where users receive instant feedback and reinforcement on their posts, driving continuous engagement and interaction on social media platforms.

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