Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Pattern Breakers
Creating a Niche Market Strategy
The key insight revolves around the strategy of creating a niche market by focusing on owning a hundred percent of a specific category like desktop publishing or desktop presentations. By rallying people around this concept and driving innovation within this niche, it is possible to overcome deficits and gain market share against more established competitors.
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