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#204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience yourself)

Creator Science

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How to Grow Your Audience and Benefit from Content & List Swapping

To successfully grow your audience through content swapping, it's essential to offer valuable resources that appeal to your partner's audience. Audience growth, revenue increase, and shared resources are key incentives for potential partners. Every audience seeks high-quality content, elevating the demand for fresh ideas and insights. Interview-based formats are effective as they provide engaging content without the need for original concepts, allowing for productive collaborations. Presenting a compelling offer, such as providing a valuable course or insights, enhances the likelihood of a positive response from potential partners. Simple yet practical resources, like checklists or templates, can often outperform more complex offerings. The primary focus should be on delivering something useful and applicable, which can generate interest and engagement from the shared audience.

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