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Building a 6 figure membership business with Jay Clouse
Make Lemonade
Clouse on the Game of Content: Understanding Discovery and Relationship Platforms
Understanding the differences between discovery platforms and relationship platforms is crucial when starting out in content creation. Discovery platforms like social media and YouTube rely on algorithms to boost engagement and capture attention, making them ideal for reaching a wide audience. On the other hand, relationship platforms such as podcasts, email, and private communities are distribution channels where content is not subject to third-party algorithms. The strategy lies in leveraging discovery platforms to drive traffic to relationship platforms that you own. Each platform serves a different purpose, requiring a tailored content strategy. It is advisable to focus on one discovery platform and one relationship platform, with email being a recommended starting point. When choosing among discovery platforms, prioritize either written or video content based on personal inclination. While it's possible to use multiple platforms, concentrating on one first is more effective than spreading efforts across different mediums.
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