Make Lemonade

Building a 6 figure membership business with Jay Clouse

Feb 1, 2024

Jay Clouse, founder of Creator Science, discusses scaling his media business to over $50k a month. Topics include revenue breakdown, structuring the creator membership, content production, advice for beginners, plans for 2024, work-life balance, personal growth, health and fitness investments, and shout outs to up-and-coming creators.

51:32

Creator website

Episode guests

Jay Clouse

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Episode notes

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Quick takeaways

Jay Clouse built a successful media business with a membership, community, courses, podcast, and newsletter, generating over $50k a month.

Consistently delivering value to the audience is crucial for building a thriving creator business.

Maintaining a work-life balance and prioritizing personal relationships and self-care are essential for long-term success.

Deep dives

Building a Thriving Media Business

Jay Klaus discusses how he built his media business, Creator Science, which includes a membership, community, courses, podcast, newsletter, and more. He shares insights on scaling his business, revenue split, providing value in the membership, and content creation processes.

Clouse on the Game of Content: Understanding Discovery and Relationship Platforms

03:01

No Ask Networking (3 Messages a day for 1000 conversations a year)

02:18

Create a (Bingable) Body of Work

01:57

Emphasizing Digital Products over Services and Royalties

01:17

Introduction

2min

Building Event Communities and Membership Business

22min

Content Creation Challenges and Future Expansion

16min

Plans for 2024 and Simplifying the Product Suite

3min

Prioritizing Personal Time and Meaningful Conversations for Personal and Professional Growth

2min

Investments in Health and Fitness

4min

Shout Outs to Up-and-Coming Creators and Discussion on Business Success

2min

Today we’re joined by Jay Clouse, founder of Creator Science, which is a platform with a membership, community, courses, a podcast, newsletter and more. Jay has scaled his media business to over $50k a month, while studying the best creators in the business. Creator Science was born out of a newsletter Jay started in 2017 which has grown to over 50k subs, then a podcast in 2019 which has millions of downloads and in 2023 he built his YouTube channel to 60k subs.

In this episode we break down his revenue split, how he’s doubled the business for 2 years running, how he provides value in $3,000 a year membership and what processes he’s put in place to create so much content to drive a thriving creator business.

Timestamps:

00:00 Intro
03:02 Why Pat Flynn bought Jay's community
06:06 Being an early Circle user
07:42 From product manager to content creator
09:39 The 7 year overnight success
11:36 Jay's revenue breakdown
16:36 Structuring the creator membership - The Lab
20:13 Jay's approach to Churn
23:51 The content side of Jay's business
28:13 Focusing on one platform vs publishing everywhere
29:47 The machine behind the content production
33:38 What is the most impactful content platform
35:41 Advice to people starting out
40:10 Jay's plans for 2024
43:38 Life outside of work
47:24 Favorite podcasts
49:00 Favorite books
49:44 Favorite creators

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

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Make Lemonade

Building a 6 figure membership business with Jay Clouse

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Building a Thriving Media Business

Transitioning from Community Builder to Creator Science

The Acquisition by Pat Flynn and Smart Passive Income

Revenue Breakdown and Simplifying the Product Suite

Balancing Work and Personal Life

Clouse on the Game of Content: Understanding Discovery and Relationship Platforms

No Ask Networking (3 Messages a day for 1000 conversations a year)

Create a (Bingable) Body of Work

Emphasizing Digital Products over Services and Royalties

Remember Everything You Learn from Podcasts