Developing a successful product: Understanding user motivations and focusing on atomic network
Understanding user motivations is key to creating a successful product. 2. Develop a simple and killer product that solves a problem and delivers a magic moment to users. 3. Focus on getting traction with a small group of users and making them sticky to your product. 4. Define and measure your zero moments, the moments where the network breaks down, and work to eliminate them. 5. Product market fit is achieved when magical moments are generated with minimal zero moments. 6. Retention is a key metric for product market fit, with benchmarks including ratios of daily active users to monthly active users, leading down mile, organic acquisition, and day one retention. 7. For SaaS products, additional metrics to consider include conversion rate from free to paid and the ZPA to LTV ratio.
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Are you struggling to achieve the exponential growth you envisioned for your product? Join Google Product Manager, Neha Bansal as she uncovers successful examples from companies like Facebook, Uber, and Slack, and get practical advice on starting small, analyzing root causes, and achieving exponential growth.
Get the FREE Product Book and check out our curated list of Product Management resources here.
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