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How Anyone Can Develop The Mindset Of A Multi-Million Dollar Entrepreneur - Daniel Priestley
Deep Dive with Ali Abdaal
The Consumers Discovery Process and Power of Scarcity/ Urgency In Marketing
Consumers go through a process of discovery to understand, trust, and feel the right time to buy something, with 11 touch points before a purchase based on Google search history and about 7 hours of contact before a sense of trust is established. Marketing is meant to accelerate this journey at scale, helping people navigate the discovery process. However, urgency is also a crucial part of sales, as it prompts people to make a purchase decision. The urgency should be a subtext, indicating genuine oversubscription, limited availability, or a specific start date, creating a demand and supply tension that is transparent to the consumer.
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