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158 | How to Monetize with a Membership, with Jay Clouse
Grow The Show
Creating Value in Memberships
When considering creating a membership, it is crucial to focus on who the membership is for and what value it brings to them. Simply aiming for recurring revenue is not a solid foundation. It is essential to question why the offering needs to be ongoing and why it should be in the form of a membership rather than a course or a community. Merely providing a platform for like-minded individuals to connect is no longer enough; creators must offer unique and valuable benefits that set their membership apart from existing options in the market.
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